By Mike Coleman, published by Canyon Road Media. Softcover, 96 pages.
At some point, everyone who owns a small business or provides professional services struggles with their marketing. This is usually a result of not having a solid foundation in place that properly supports the business. This book will provide you with a clear, concise overview of marketing that will help you build that foundation.
You will learn how to:
Overcome both the internal and external barriers to marketing your business
Consistently implement strategies that will build your business
Clearly articulate what you do and who you serve
Build strong, long lasting relationships
Differentiate yourself and your services from the competition
Put systems in place to build a better business
Create the proper mindset for running a business
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